by Zach

The British Invasion hit SVU this week, and we were only mildly impressed. The two most iconic British imports of the 1960’s, James Bond and the Beatles, suffered most, I suspect, from a phenomenon we have seen previously in SVU: too much success. The formulae that Goldfinger and A Hard Day’s Night either established or played off of have become so well known because of their respective movies’ successes that whatever freshness they may have had to begin with is gone. A Hard Day’s Night’s signature blend of music videos and absurdist comedy is de rigueur by now for any young, hot musical act, so much so that it has been co-opted by the Disney Channel’s tween star-making machine, just as the TV experiment that was The Monkees used the formula just a few years after A Hard Day’s Night’s debut. And I’m not sure how many original viewers—even this early in the series and coming just a few years after Psycho made it thinkable for a leading character to be offed like this—actually expected James Bond to die, as Auric Goldfinger so famously predicted midway through the movie, but I certainly didn’t. The only surprise I had coming, despite this being my first viewing of a Bond film, was that the main Bond girl didn’t die at the end—although the rest of the movie was riddled with at least two Bond girl corpses that I remember.
One of the most peculiar aspects of Goldfinger—and perhaps the James Bond mythos’s unique genius—is that it resets the criteria for winning the war of espionage. James Bond does not win because he is morally superior to Auric Goldfinger—whether the country/organization he works for is morally superior or not is beside the point, and fodder for a more thoughtful move than this one—nor does he win because he is more cunning or ruthless or cruel, all traits one might expect to be useful in the espionage game, and all traits that both Bond and Goldfinger possess in spades.
No, James Bond wins because he can out-seduce Goldfinger.
From the beginning, when Bond catches Goldfinger cheating with the aid of a voluptuous Shirley Eaton and promptly foils his plans and steals her away from him (setting up the inciting incident for whatever small emotional impetus the story might have when Goldfinger has her laminated in gold paint) to the ending, when (in a very uncomfortable scene) Bond forces his attentions on an equally voluptuous Honor Blackman and she proves to be the key figure in foiling the Fort Knox caper, James Bond consistently one-ups Goldfinger primarily through his ability to succeed romantically where Goldfinger cannot.
It is, on the surface of it, a completely ridiculous and extremely Darwinian way to frame the struggle of power, but it works in the context of the film. Similarly, Goldfinger’s plan to ruin the American monetary system and increase the value of his own stockpile of gold is also completely ridiculous (since when has any modernized monetary system operated on anything but faith?) and extremely Malthusian. Indeed, the campiness of the entire picture should be unbearable given its sheer absurdity and instability, but somehow it manages to get a viewer to meet it halfway on its own terms. I did not watch it with the same tongue-in-cheek amusement that I would have while watching, say, SVU’s entry for 1966, the Adam West Batman motion picture. And part of that, I think comes from the tremendous amount of time and money put into the picture, no matter how ridiculous it is. Just as Goldfinger seems to have, with complete self-seriousness, gone to tremendous expense of time and resources (when will he ever again have a practical opportunity to use that game room/Fort Knox shrine/gas chamber?) in service to his completely ridiculous heist plot, Broccoli and Saltzman seem to have, with complete self-seriousness, gone to tremendous expense of time and resources in service to Ian Fleming’s absurd spy plot.
The primary theory I have heard proposed for the Bond series’ success is wish fulfillment: men live vicariously through Bond. If this is the case, it does not speak well for the males of our species. James Bond is a morally repugnant character. This is one of the more profound if not original observations of the mythos that Fleming set up, and it’s one that’s consistently reiterated in almost any examination of espionage: spying (fictional or real) is a dirty business built on deceit. Bond, as the arrogant, self-conceited, cruel man that he is, is well-suited for it. Sean Connery’s personal charisma (and don’t sell that short—the Bond franchise has carefully selected its Bond portrayers for good reason) helps to conceal the gaping flaws in Bond’s character, or make them more palatable, or something, but the fact remains that at times any viewer with a modern western moral basis has to condemn Bond’s actions, if not outright hate the guy.
I mentioned earlier the scene in the stable where Connery’s character forces his attentions on Blackman’s character. It’s something I find greatly disturbing, particularly in light of the cavalier attitude and seeming approval (given its results) that the film seems to take toward the action. It seems to be the movie’s apotheosis of Bond’s promiscuity and casual violence.
I realize that questioning the sex and violence in Bond films is hardly an original stance to take, and an emphasis on cartoonish sex and violence is something that is ubiquitous in mass media (Tex Avery comes to mind), but Goldfinger shifts the game a little bit, and I’m not sure I can place my finger on how with much surety. The closest I can come to it is what I have already touched on obliquely: Goldfinger reframes the playing field of life so that violence is the way that the game is played and sex is the way to keep score (again, a very Darwinian way to look at things). Whether or how this is better, worse, or different than other fictional worlds I cannot say, but the Bond films have been imitated enough, both by other movies and by their future incarnations within the franchise, that the early ones that set the formula deserve careful examination as to what exactly they were doing.

As for A Hard Day’s Night, it’s surprisingly mild given the cultural upheaval that was the Beatles. There may be some mean-spiritedness to the way that the movie mocks anything and everything, especially the establishment, but what satire there is doesn’t nearly have the teeth or the directionless acerbity of much modern comedy. The rapid-fire pace and cutting techniques that this movie popularized are so widespread now that they do not come across as worth comment at all, despite their not having appeared in any previous SVU entries. Wilfrid Brambell (Not to be confused with Wilford Brimley) very nearly steals the show as Paul’s impish other grandfather – although I was disappointed to learn that the recurring “clean old man” description was a cultural reference rather than the amusing non sequitur I thought it was. It’s an easy-to-take, entertaining ninety minutes of Beatles music and (mostly) nonsense. A Marxian (Groucho, not Karl) touch can be seen in the workings of the film, which makes sense given the revival that the Marx Brothers’ oeuvre was seeing in the 1960s.














